Steve Bannon, Tucker Carlson and... Liz Truss? A Look Inside the One-Time PM's Attempt for Make America Great Again

Britain's shortest-serving prime minister, launched the inaugural episode of her YouTube show with a vow to reveal "malicious actors" striving to weaken Western democracies. She stated she would lay bare how an "global web of leftists work to subvert popular rule and the electorate's mandate."

"We will examine the Trump revolution and observe how it can be achieved in Britain," she said. "Our guests will include the leading lights of the Make America Great Again campaign."

Before the show's launch, there was a strong advocate. "This represents the dawn of a type of political shift," said the controversial US journalist. His conservative Just the News platform will host the Truss's new audio shows.

Building Connections in the Maga-Verse

British fellow travellers, featuring a pro-Reform adviser, played a role in her set up the Truss's program. Its staging is adequate, if basic. She has gathered ten thousand followers in her initial seven days and her premiere achieved sixty-seven thousand views in that timeframe.

This represents a small opening, but in making common cause with John Solomon, she is being pushed into a established political media sphere creating and spreading Make America Great Again themes. Its obsessions include claims of media suppression by the mainstream media and a desire to dismantle a shadowy government apparatus – a force that Truss blames for the rapid conclusion of her disastrous time in office.

"Just the News is not well-known beyond the Maga world, but it does have gravitas there, mostly due to its founder, who offers opinions on conservative outlets like Bannon's 'War Room' podcast and has even interviewed Trump," said an anthropology expert, who has closely studied the Trumpist political wave.

A Contentious Ally

Truss's attempt to transplant Maga media to the UK has drawn her nearer to divisive personalities such as John Solomon.

He founded the platform following scrutiny after he was accused of promoting inaccurate reports about Biden's anti-corruption work in Ukraine, as well as disputed reports about ex-ambassador to that country.

His claims were echoed within the conservative press, with the journalist serving as a common interviewee on Sean Hannity's influential Fox News show. The former president personally boosted Solomon's reporting.

Solomon made the allegations regarding Ukraine in a number of opinion pieces for the publication the Hill, after having been re-designated as an opinion writer when staffers raised concerns about his work. His narratives were key in the then-president's request for the Ukrainian government to investigate the Bidens in 2019. These actions led to articles of impeachment targeting Donald Trump. Senators later voted to acquit the then-president.

Shortly after he exited the newspaper in late 2019, the outlet announced it was performing a assessment of his reporting about the Ukraine issue. It concluded the journalist had relied on unreliable sources and noted he "omitted key facts about key Ukrainian sources, specifically the fact that they had been charged or were being probed."

Becoming Part of the Sphere

Solomon's own media appearances are a example of the political media environment Liz Truss is becoming part of. He talked about his endorsement of Truss's project on a program he presents on the right-wing channel, a rightwing cable channel that is the base for the conservative firebrand Steve Bannon and on which former Fox host Tucker Carlson also is seen. Truss has already interviewed Steve Bannon on one of her first podcasts.

By partnering with this media figure, Truss has become a small part in a much wider network of pro-Trump platforms that routinely amplify each other's content.

The journalist's programs have frequently included figures such as Mike Benz, a conservative commentator whose criticism of the foreign aid agency was cited by Elon Musk as reasoning behind shutting down the foreign aid agency.

A Global Media Play

Even though the former PM's unnatural presentation and professional woes have been mocked at home, some US observers are not discounting her attempts to reinvent herself as a British branch of the Make America Great Again press.

"You have to take folks like that as significant, even if you may not want to interpret them word-for-word," stated a former Biden White House aide, who worked in the Biden administration.

"Observers witnessed how in 2024 President Trump utilized that alternative press to get his message out. Without a doubt that network spreads and shapes discourse internationally. It looks fairly obvious to me that the environment in the UK are similar to what allowed this alternative media ecosystem to thrive in the US."

Alan Finlayson, said the online conservative ecosystem was already making its presence felt in the United Kingdom.

"Online platforms knows no borders," he said. "There is a certain milieu within which ideas travel – sometimes appearing in harsh versions and sometimes less so – but which is networked."

Hinton said the expansion of the internet-based right wing in the UK in recent times meant the "possibility to have a larger effect is substantial."

Cross-Atlantic Aspirations

"The former PM and the Reform UK leader not long ago were featured at the the major conservative conference, where I observed they hit pro-Trump themes ahead of the {king of Maga|

Laura Frye
Laura Frye

A software engineer and tech writer with over a decade of experience in AI-driven applications and open-source projects.